Johnny Rivers
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"Johnny Rivers" is an American rock 'n' roll singer, songwriter, guitarist, and record producer. His repertoire includes pop, folk, blues, and old-time rock 'n' roll. Rivers charted during the 1960s and 1970s but remains best known for a string of hit singles between 1964 and 1968, among them "Memphis, Tennessee (song)/Memphis" (a Chuck Berry cover), "Mountain of Love", "The Seventh Son", "Secret Agent Man (song)/Secret Agent Man", "Poor Side of Town (Johnny Rivers song)/Poor Side of Town" (a US #1), "Baby I Need Your Lovin'" (a Motown cover), and "Summer Rain".

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Performing live, that's the ultimate thing. That's where it starts and that's where it ends. It's all about playing music.

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A lot of young artists don't realize that it is a business. But the acts who survive over the years are the ones who take care of the business end of performing. Mick Jagger does it, so does Paul McCartney and Bob Dylan. They know how to sell and promote themselves and their music. They understand the financial end of this business.

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I play my old songs but I have to keep playing new ones. That's what keeps you going.

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I didn't get to talk to him, I just kept looking at him. Elvis had all this greasy hair and pimples on his face; he played a mean guitar and sang like no one else. I thought he was the coolest guy I'd ever seen. I wanted to be just like him.

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He was signing everyone else up, ... He just didn't think I could sell any records.

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