We want to reach out not just to sports fans, but parents who are involved in their kids' lives.

Since Ripken stopped playing baseball, parents are always asking for his opinion on issues. We want the column to be more interactive than anything. We are trying to re-brand him from a baseball player to a youth sports expert.

When he was a kid growing up around minor league teams, it wasn't a good business model. It was old rickety stands, empty seats. When it's run properly in the right market, today it's a great business model.