Quality and value is what really drives people, and it is not tipped in California's favor.

While sales data can indicate what is selling, we can give people the why and how.

Those are two very solid indications that freshness as a concept for wine is a marketable, and a pretty profitable, thing to hang your hat on.

It would be a mistake to think boxed wines are for the pedestrian market.

The only marketing statements about Beaujolais are that it's here and it's the absolute first.

The idea that wines get better with age is ingrained in our consciousness, whether we like it or not. But that doesn't mean it's true for all wines.

When an $8 or $10 bottle of white wine that is of a lighter style gets to be three, four, five years in the bottle, it starts to lose its fruitiness. It loses that crisp acidity.

What do you want to pay for? You want to pay for the best outcomes, ... We don't want to know that you're seeing them. We want to know they're doing well.