If you understand the science, there is no magic to this. It is based on sound science and engineering. ... There are no smoke and mirrors here.

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We have people who come from all over the state and have something going on in the area. Over the time we've been (at Oregon Trader), we've built up kind of a following both with musicians who play and regulars. A lot of these songs are our standard stuff. When we start doing those, people start to sing, and it's fun.

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Ted, since he owns the music store, has just an army of instrument. It's great to see all these fantastic instruments. Most of us will drag in two, three or four different instruments throughout the night.

180

I remember pubs in Ireland, and it's kind of loud in there. Music sessions are without amplifier, etc., unlike a lot of taverns and bars in the United States. It is loud with people talking to each other. What's neat about (Oregon Trader) is it isn't overbearing, and people can sit and yak with each other.

169

It's a pretty fun thing. We've done a bunch of stuff like this. ... We like to support that kind of thing when we can.

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We chose to partner with Heller in part because of their commitment to conservation and sustainability - a practice and philosophy upon which WWF is founded. The remarkable experience they've had helping large corporations to develop socially responsible programs as part of their brand communications and their exemplary creative work can only strengthen our relationship.

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