If you provide a good service and great bikes, they'll tell their friends and they will become customers, too.

My heart wasn't in it. It wasn't what I really wanted to do.

Victory promotes the hell out of test drives. Let the customer ride the motorcycle, and it'll sell. They're that confident of what they're building.

Most dealers are not educated on helmets. There's a proper way to fit someone for a helmet, and I can tell you from what we've seen, some dealers are not doing it right. It's the most important piece of equipment you can wear when you're out on a motorcycle.