Yahoo is very concerned about conversion right now. We do everything we can to trace conversion for our merchant. That means experimenting with things like one-page check-out or multi-page check out. The flexibility for customers to make that choice can change conversion. The design world is waking up to conversion.

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When potential buyers come from a search marketing program and land on your site, it is important to make sure they know where to go and how to get the discounts you advertised.

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When people abandon shopping carts they may have intended to purchase, but they often are trying to determine if there are any hidden fees at checkout first. They want to know how much shipping and taxes are. That's why we included a shipping calculator on our shopping cart.

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