As I look now, people are lined up or sitting down with tubes in their nose trying different scents. That usually gets a pretty big crowd. (The reception is) a great opportunity to get people to talk in a more relaxed atmosphere.

We are in the thick of things, ... but everyone else is recognizing the opportunity. If we stop moving, we risk falling behind.

In a lot of cases the amount the company is raising is more than any one of the entities might offer.