It's really a very, very competitive segment. We wanted Lincoln to be a win-win for the customer in 1997.
Customers have responded very favorably to Ford's pricing and marketing initiatives during the past year.
You want a little tension between supply and demand. I think you want a reasonable wait list.
Mr. President, ... this is a little boy whose 24-year-old mother was a hero that day.
We're encouraged by our steady progress in winning back U.S. market share, ... We're a stronger company than we were a year ago when we announced the revitalization plan. Our goal in 2003 is to build on the foundation we laid in 2002.
Pound for pound, ... the smallest one down there.
Customer response has been fantastic and has increased our vehicles sales, ... Extending this program is a short-term action that will continue our sales momentum.
I don't think they realize the impact they have.
We're revamping our plans to address a pandemic.
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