If enough consumers download these programs, then the marketers who are trying to use pop-ups to advertise will see that they are not able to serve any of them because they're being blocked, and then they'll try to find the next idea and tactic.

259

I think that's why you're seeing some of the leading fortune 500 companies picking up on them.

196

Rightly or wrongly, advertisers have concluded that a little rectangular banner is simply not intrusive enough, and it's too easy for consumers to just mentally block them out.

180

The impact of a pop-up is relatively crude and relatively negative.

148

And what we saw in 2001 was marketers cut back dramatically in online advertising. There were a number of responses to that, and one of them was pop-ups.

124

Publishers now really need revenue, and so they're going to push as far as they can until consumers push back and say 'Stop!' ... That's where the self-correcting aspect of the market will bring things back into line, when they push things too far.

100