The major growth is coming from Gen X.

We're not afraid to use our infrastructure and resources at all levels.

Building upon the past success of Summerfield Suites, the premier extended stay product in the industry, we will add the Hyatt name to Summerfield Suites brand and take its industry leading track record to new heights. The welcome addition of Hyatt Summerfield Suites to the Global Hyatt family further enhances our portfolio, which now includes nearly 750 hotels worldwide.

We're not asking them to take any risks that we're not taking.

We took this whole vertical integration plan very seriously. There are some fundamental changes happening in our business, including a short-term shift in attitudes, a mid-term shift in technology and the long-term trend is a significant shift in who is buying the room. We know we now have to provide options to fill those shifts.

We're an ROI, margin-driven company. We like to listen to franchisee input because they're in the business every day.

We already have cross-pollination between Microtel and Hawthorn franchisees. This was part of the integration strategy with Summerfield Suites and Hyatt Place. We're attracting some of the best franchisee companies. Just like guests, we want franchisees to be able to shop within the Hyatt family of brands. We want them to be able to develop at different price points.

We want to be able to service our customers' needs. Our vertical integration strategy allows us to do that for conventions and meetings at full-service properties, transient business at select-service properties and to fill extended-stay needs.

The target has always been the mid-week road warrior — that was the baby boomer mentality. Now, the market is more fragmented and people are mixing business with leisure.