"Gerald "Jerry" Baldwin" is an English American businessman, who along with Gordon Bowker and Zev Siegl founded Starbucks in Seattle in 1971.

Baldwin learned the coffee trade from Alfred Peet, whose store Peet's Coffee & Tea was the inspiration for Starbucks. Starbucks purchased roasted coffee beans from Peet's during its first year of operation. In 1984 Peet's was put up for sale; Baldwin led a group of investors that purchased the company. In 1987 he sold his interests in Starbucks. Baldwin was Chairman of Peet's until 2001 when Peet's became a publicly traded company; he now holds the title of Director.

Baldwin has also served as director and founding chairman of Technical Standards Committee of the Specialty Coffee Association of America, president of Association Scientifique International du Cafe (ASIC), and chairman of Coffee Quality Institute. He was honored with the Lifetime Achievement Award by Specialty Coffee Association of America. He is a director of TechnoServe, a non-profit NGO working in Latin America and Africa.

In 2000, he established J. Baldwin Wines, a Zinfandel grower and producer in Sonoma Valley, California.

More Jerry Baldwin on Wikipedia.

I thought at least one of them would change their mind and go somewhere else.

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It's a very good class. I was surprised the three from Georgia all signed.

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The last two years at the Atrium we were just sitting on top of each other. This is much better. There's a lot more room, not as long lines for the food.

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