Everyone secretly wants the chance to fulfill a lifelong wish that seems beyond their grasp — and this show will help transform those dreams into a life-changing reality.

The difference here is you're talking about a service that's 24/7 for a particular genre in a marketplace that is about niche programming, and this is a fairly large niche. So you don't need a huge amount of people to watch your network at any given time to create a business.

I just think it's expanding a little with more variety. I think we're moving away from the contest shows that go on week after week and toward shows that begin and end in a single episode. ... I think we probably have enough shows with back-stabbing at their core.

We spend, on average, a couple of hundred thousand dollars an episode, which is a fraction of what the networks spend on dramas, ... We sort of look at these documentaries as cable's version of the drama.

Giving viewers a more robust, interactive digital experience is one of our top priorities at NBC Universal. The Golden Globes provides an excellent opportunity for such a component. You will regularly see more interactive features accompanying our programming as we move forward.

It's a classic rags-to-riches story of one of the most famous icons of our generation, ... You've got this woman on TV telling viewers how to turn doilies into wedding gowns who then walks into a corporate boardroom and kicks ass. With the right tone, it could be a lot of fun.

There definitely seems to be an endless taste for viewing of this genre that gave us a lot of confidence to go in this direction.