Right now there's a risk in signing any baseball player, whether or not there's been a rumor about him or not. There's a dark cloud over the entire sport.

Most of our corporate clients are looking for credible spokespersons. I don't think he'll fall into that category after admitting he's been not telling the truth for 14 years.

Advertisers are normally pretty risk averse anyway.

If he didn't have this issue hanging over him, he'd be in much greater demand, even with his prickly reputation. He's always had that prickly reputation and it didn't stop us from signing him for two brands in the past.

Right now, he's a local guy. Right now, the marketing interest will be locally based. He needs to sustain a longer period of success with some team success to become a national figure.

They (sponsors) want to buy while the property is cheap. Both sides have a risk. He's got a risk taking deals not lucrative enough if he does exceptionally well. If he doesn't do well, the brands have probably overpaid.

I think the players realized that (advertiser reluctance).

The most effective way for an athlete to get his name out there is to be unique. In order to be unique, you have to be different or be special on the field or off. What he's done in three games is unique, but it's not a monumental achievement that will differentiate him in the marketing world.

I think he's going to have great staying power, because of what he represents to so many different people. He's a cancer survivor, a champion and to a lot of people he's very patriotic because he's representing America overseas.