Responses to direct marketing are dropping in general. More and more people just throw mail away - especially unmarked mail - without opening it.
We regard this as information that Intel behaved deceptively.
They all find out that you opened the mail and they get an invisible tracking number, so if you go to a store ... that number is reported to them and they can build that information into a database.
A common tactic in direct mail is to disguise the nature of the solicitation and send you something that doesn't indicate what's inside, to make you open the envelope. People aren't opening the 'mystery envelopes' right now.
Filters ... will really never be perfect.
Amazon wants to protect themselves from later [customer] lawsuits that claim, 'We weren't told,' ... They also want to leave the door open if they need to sell off a division or claim bankruptcy. They know that their consumer database is one of their most valuable assets, so they want to give themselves max flexibility--which means less privacy for customers.
It's intolerable that e-mail can be used to silently zap a name tag onto you that might be scanned by a site you visit later. It's like secretly bar-coding people with invisible ink.
That's like saying we can't have privacy laws for telephones to protect the privacy of telephone conversations because that might spill over into other areas.
Our usual practice is to talk to the companies concerned before the press.
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