"Jack Trout" is an owner of Trout & Partners, a Consultant/consulting firm. He is one of the founders and pioneers of positioning (marketing)/positioning theory and also marketing warfare strategies/marketing warfare theory.

More Jack Trout on Wikipedia.

I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it.

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People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.

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It comes down to what is an M&M, and you haven't the foggiest.

134

Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat.

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They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down.

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It's an idea whose time has come and gone, ... Wal-Mart's 'Everyday prices' trump blue-light specials. Why they want to try this one again, I have no idea. What Kmart is saying is that we have a few things on sale and Wal-Mart is saying we have a lot of things on sale.

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These things stick in people's minds.

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