It used to be that Madonna or Michael Jackson was going to be on the music award show or Barbra Streisand was going to sing at the Academy Awards, ... Those (entertainers) are going to draw huge numbers.
(T)here's a growing sense in financial circles that the company will stay together.
It's a major step in collapsing the traditional 'You can only watch it when we tell you can watch it.
That's a severe drop.
The Super Bowl is a way to reach to hard-to-get audiences.
[Given the myriad forms of entertainment now available to consumers,] the excitement of these big events in general is diminished, ... There's just so much out there.
The question now is, how far down does NBC go and how much inventory can they sell (at the rates they want)?
To hold steady or even be down slightly is a strong story for broadcast given all of the competition.
It would be a very strong position for her.
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