J Allard
FameRank: 4

"J Allard" is the CEO of Project 529, a Portland, OR based startup building software for cyclists. Prior to starting Project 529, Allard was Chief Experience Officer and Chief Technology Officer for the Entertainment and Devices Division at Microsoft. He also oversaw Microsoft's first foray into the video game industry, the Xbox (console)/Xbox, and he is also known to have contributed to the first edition of the specification for the Windows Sockets API, with assistance from many others.

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I think of this as a gamer baseball card.

If we get half or two-thirds of all the Xbox 360s out there connected to the Internet, that would be a good thing.

Our customer is going to expect to be able to connect to their content wherever they want, whenever they want.

No matter how big the number is, we are going to sell out, ... We are going to have some disappointment with retailers and consumers.

I think people want to say it's the Trojan horse or the hub of the home, ... It's not. Xbox 360 is a digital amplifier. You're not going to put all of your music on 360, you're going to do it on your PC. What I do think is you want to enjoy your music in your home theater and we want to enable that through this device.

These games are easy to get into and a total blast, which makes them perfect for the gamer who doesn't have a lot of time and just needs a quick fix.

We're now at that point where the graphics are good enough to preserve the illusion and make you feel more immersed in the environment.

We'll be showing five or six (faceplates) at E3, ... We'll have 10 or so at launch. And that number will be in the hundreds within a year or so.

This system is a monster, ... In this decade, I believe we are going to double our audience.