The goal is to make it easy to use, Apple has this, but it may not be the dominant player in the future.
It's clearly a major strategic move for Sky, there's multi-benefits.
It is a very, very high price. It feels very like a bubble purchase, like the deals done in the late 1990s.
In many ways Apple is a victim of its own success: if you sell millions of devices, even a small problem affects a lot of people.
We're seeing a lot more groups of users who participate in online forums. Word spreads quite quickly among them, and then trickles out. It works in a positive way when products are doing well, but can also have a detrimental affect.
For Apple, this is another major step towards creating a fully digital home. I suspect sales of Airport Express will take off if Apple markets this feature a little more prominently.
We are seeing new players in the market innovate with new features such as video. But the market is still very young, people still carry CD and cassette players.
Almost all of the broadband telephone lines in the UK are based on BT's wholesale products and BT has been slow to introduce faster speeds.
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