Something like this shouts your brand. You can?t put a dollar figure on your brand.
This is show business. You can't lose sight of that.
It's always easier if you have the benefit of being in a family of networks, ... Size is helpful.
The thought is, quite simply, to capitalize on our brand and use our talent in pre-packaged pieces and in separate stand-ups with local reporters.
When people see and hear testimony with their own eyes and ears, we have a better opportunity to understand how a verdict can be reached.
There?s a huge debate within the industry and The Smoking Gun is now attached to it.
We're trying to reach a younger audience -- a little more hip, a little livelier audience sometimes, ... And I think a show like that will help do it -- especially with this kind of host and attitude.
We paid retail, which is killing me.
This is now much bigger than the specifics they uncovered.
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