Given that the margins are that high, it's probably going to be a trend that continues.

Clearly, people will be able to come down here and spend more time and be connected.

Generally speaking, we feel it's unfair to single out games as an art form and treat them differently from music and movies.

It's not appropriate for kids and it is clearly labeled that way, ... There are R-rated movies and DVDs.

It is our belief that it is quite simply too early to assign a grade to the retailer's enforcement policies.

It's gratifying to see the community accept us.

This overall trend demonstrates strong and growing retailer commitment to video game rating enforcement, although clearly we are not yet where we want to be as an industry.

I think his heart is very certainly in the right place.