It's the old armchair quarterback theory. People always think they're a better coach or the better owner. Fantasy football is tailor-made to live out that armchair quarterback life. You get to pick the players. It's ideal.

We are growing as an industry.

The demographics are ideal, obviously, for sponsorship groups. And you're starting to see some of these companies realizing what the market is and getting involved.

The manufacturers printed a few more and the scarcity left the hobby. Very few cards printed in 1991 are valuable today. They were mass-produced.

This is the old armchair quarterback theory. Everybody thinks they can be a better coach, a better general manager, a better owner.

The industry has finally realized people are willing to pay for stat service and the content if it's good enough. No doubt the industry is much more stable business-wise because pay service has returned.