For CEOs today, it's all about achieving growth and efficiency through innovation. It's not about product innovation so much anymore as about innovating business models, process, culture and management.
"Virginia Marie "Ginni" Rometty" is an American business executive. She is the current Chairwoman and Chief executive officer/CEO of IBM, and the first woman to head the company. Prior to becoming president and CEO in January 2012 she held the positions of Senior Vice President and Group Executive for Sales, Marketing, and Strategy at IBM. She has been named to Fortune (magazine)/Fortune magazine's "50 Most Powerful Women in Business" for eight consecutive years, ranking #1 for 2012, and she was ranked tenth on Forbes (magazine)/Forbes magazine's "World's 100 Most Powerful Women" in 2014. She was also named to the Time 100 in 2012, and was included in the 50 Most Influential (Bloomberg Markets ranking)/50 Most Influential list of Bloomberg Markets magazine in September 2012.
More Ginni Rometty on Wikipedia.It's very clear that CEOs today are looking at new kinds of innovation to drive substantial organizational change and business growth. It's not just product innovation any more. It's about understanding how to innovate a business model, or an operational process, or management behavior -- such as real-time risk management, collaborative pharmaceutical development, or digital film distribution.
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