In the past, we have had street teams giving out show premiere DVDs and things like that, but this is the first time we are doing these big-scale events.

220

Initiative understands who we are and where we are going. The Initiative network offers us the reach, the know-how and the creative talent to help us maintain our edge in the crowded and competitive media marketplace.

96

We're spending more money on this than any other promotion in UPN history. They've delivered to us a great pilot, and we want to get this out in as many places as we can.

70