We think that our assortment is very relevant to our customers. We help cut through the clutter of 50 different types of 42-inch plasmas, down to two or three.

There's no question that there is a lot of education for customers that needs to be done on digital televisions.

The question is, How much do we really want to improve I-70 - and do we want to improve it so much that it changes the character of our communities? That's the tightrope.