We think that our assortment is very relevant to our customers. We help cut through the clutter of 50 different types of 42-inch plasmas, down to two or three.
There's no question that there is a lot of education for customers that needs to be done on digital televisions.
The question is, How much do we really want to improve I-70 - and do we want to improve it so much that it changes the character of our communities? That's the tightrope.
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