We've been pounding this message hard, challenging each of them to come to us with something that has never been done before.

I'm looking at anything that will deliver more bang for our buck and get consumers into our web.

Some have accepted the challenge, and some have not. Those that have risen to the challenge have gotten our business.

An overriding spirit of humanity became a stronger force in play on Sept. 11 in the compassion and courage in the attempt to save lives.