Four minutes is a long time when the doctor only has seven to 10 minutes to see a patient.

If you look at a condition like Alzheimer's, keeping somebody in their own home for one to three days could pay for the cost of the technology.

If you can make these technologies work for frail people who are losing their memory, they're going to work really well for the rest of us.

This is not your grandparent's nursing home.

We're really trying to think about how are baby boomers as seniors going to be different and what types of technologies and services might they use to manage their own personal health and wellness in ways we can't yet imagine.

Basically we call it caller ID on steroids. This is a great opportunity to leverage all of the technologies that they're already comfortable with.