Edsel Ford
FameRank: 5

"Edsel Bryant Ford" was the only son of Henry Ford and president of Ford Motor Company from 1919 to his death in 1943. His eldest son was Henry Ford II.

Edsel worked closely with his father, as sole heir to the business, but was keen to develop cars more exciting than the Ford Model T/Model T (‘Tin Lizzie’), in line with his personal tastes. Even as President, he had trouble persuading the older man to allow any departure from this formula. Only a change in market conditions enabled him to develop the more fashionable Ford Model A (1927–31)/Model A in 1927. Edsel also founded the Mercury division and was responsible for the Lincoln Zephyr and Lincoln Continental. He introduced important features such as hydraulic brakes, and greatly strengthened the company’s overseas production.

Edsel was a major art benefactor in Detroit, and also financed Richard E. Byrd/Admiral Richard Byrd’s polar explorations. He died of stomach cancer aged 49, his father resuming presidency of the company, before handing over to Henry Ford II. The Edsel/range of cars launched by Ford in 1957 under the name Edsel is remembered as one of the classic marketing failures.

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We have some nice pieces to put into the puzzle and a lot of kids who are willing to work to fill the rest of the spots in.

They'll know you've arrived when you pull up in a '58 Edsel....

We're always happy to win a game like this, ... Our program is getting better every year and this is another big win for us.

I'm at a point in my career when my age and nearly 25 years of service, the responsibility of the Ford name, and my father's legacy in Southeast Michigan community affairs, puts me at a crossroads.

I think it's terrific that the fifth generation is taking as much interest in Ford as they are.

Each of these dealers not only gives so much of their time and money to a wide variety of causes, but they encourage others in their communities to do the same. Their efforts are inspiring and we are very proud of them.