There are many factors at play in helping our young people build balanced lifestyles. Because of our long-time partnership with America's schools, Coca-Cola wants to play a positive and effective role in helping to promote healthy, active lifestyles among students nationwide.

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These guidelines mark a commitment by the industry to provide schools with beverages that offer variety, nutrition and fewer calories, and are very similar to the Coca-Cola System's current guidelines in the U.S..

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We're also strengthening our commitment to our core brands.

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C2 will be the biggest thing to arrive since Diet Coke's debut over 20 years ago.

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We think C2 really has the power to become a global trend, ... This is a new product for people who want an active and healthy lifestyle but who don't want to compromise on taste.

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We're responding again to what our consumers are telling us they want.

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Consumers are telling us they want another choice, and they haven't been getting it until now.

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