"Dick Brass" (born 1951) is a technology investor and executive, and a former newspaper reporter and editor.

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These guys didn't jump willy-nilly to convert everything they own. They've been carefully watching and measuring the impact to see if there's going to be a market. If they ignore the market now, they're in great danger.

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We've been predicting this will overtake print books in about 10 years. In the first six months it will be a very small part of Steve's business. But three to five years out we see a billion-dollar marketplace.

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Paper and leather binding for books are greatly appealing. It's going to be a transitional period. A fellow growing appreciating books might never buy an electronic book. But someone growing up using a game boy will find using an e-book is a very natural way of reading. And they'll find it a lot more attractive than carrying around 50-pound pack of school books.

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