None of us can individually afford to be in those markets and get the exposure we do together.

In our marketing efforts, we are owning (Wyoming's iconic features) and really putting emphasis on those things that really set Wyoming apart.

It has its advantages in many instances.

People are talking about Wyoming. We've had more visibility from this movie than we've had in a long time from a movie.

It's a charming little place.

If they ask if it was filmed in Wyoming, we tell them no. If they don't ask, we just tell them about the activities that are available in Wyoming.