The fact that it came up during strategic planning, we decided to research it further.

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Does that (the name Boone County Hospital) really reflect what we do? Is that what the community wants?.

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We're not necessarily changing the name of the hospital. What we are doing is significant. We will be moving forward with doing quantitative and qualitative research. A consultant will interview physicians, board members, employees and community opinion leaders. She will get a feel about what the community thinks about BCH and what they believe its image to be.

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