Everybody's trying to get folks to come to their town, and you've got to get them to look at you first. This may get them to look when you're basically competing with the entire world for that tourism dollar.

In addition to the thousands of re-enactors for these events, we're looking for thousands more to fill our hotel and motel rooms, eat in our restaurants and shop.

We work for the citizens of this community, and I believe in being accountable for the taxpayer money we spend.

We're not buying some report that's going to go on the shelf and never be seen again. This is a research and marketing tool we can start using immediately once we get it.

We haven't been getting the results in leads as we have in the past. What we've had has been a shotgun approach. The bottom line is (branding) will make us more marketable. The last five years the face of tourism has changed, and we've got to get out there and do a better job.