I always push for the stars. They need to spend a million [dollars] or more. They need to call Red Bull, Frito-Lay and Pepsi like Asheville [N.C.] did, and they'll get a million.
If they build the right kind of park, they will be surprised at how much out-of-town traffic it draws. They spent $1.5 million in Louisville (Ky.), and that park gets people from all over the world.
The agency might be stunned by the response from skaters.