Advertising is only evil when it advertises evil things.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left.
If it doesn't sell, it isn't creative.
Ninety-nine percent of advertising doesn't sell much of anything.
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them go get on with it.
A good advertisement is one which sells the product without drawing attention to itself.
The best ideas come as jokes. Make your thinking as funny as possible.
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.