Generally, the companies that go for white box servers are smaller in size and not overly concerned about the standards they are keeping. With our larger clients, standards are very important, and that is hard to control in a white box environment.

Because of the market we service — enterprise accounts — we generally lead with a Tier One provider, such as [one from] IBM or Hewlett-Packard. A white box solution would come into play if a client has a very limited budget.

We stunned a major drug-trafficking ring which stretched through Westchester, New York City and Connecticut.

This partnership between Rock Financial and the Pistons really was a first in terms of its scope and it's been highly successful any way you look at it. We've been able to achieve greater overall awareness of each organization, while at the same time making attending a Pistons game an even greater experience for the fans.

As we did the previous two years of this partnership, Rock Financial will do many things to help enhance the game day experience. We'll be involved in pre-game tailgate parties, ticket giveaways, contests, premium giveaway nights and the Rock Financial parachute drop. We also will provide opportunities for fans to win trips, tickets and merchandise during the broadcasts and in-game.

It's been highly successful any way you look at it. We've been able to achieve greater overall awareness of each organization, while at the same time making attending a Pistons game an even greater experience for the fans.

We also will continue to partner with the Pistons to do a great deal of work in the community. Rock Financial has given away nearly 20,000 tickets to area youth organizations in the past two years and we'll do that again this year. Many of the young people that receive tickets might not otherwise have an opportunity to attend a professional basketball game.

This Presenting Sponsorship works because it's a total partnership between two organizations who care about the fans and the community. When you can create greater awareness of the brand, and at the same time make it fun for the fans, and contribute to the community, everybody wins.