It has been cleverly positioned to speak to those emotions particularly appreciated by younger buyers.
They are right on the money.
Detroit needs to increase its competitiveness by focusing on things it does well, like Ford's F-Series pickup trucks, and they need to discard brands that have outlived their usefulness, like Buick, Mercury and perhaps Pontiac.
Given equal prices, most consumers would pick a vehicle from a manufacturer they trust first, although some still will be swayed by a lower price.
American vehicle makers are in the middle of a very hard market environment — overseas companies are attacking them with strong products and good prices, and more of them are coming onto the market each day.
The common thread in Nissan and Infiniti models is superior delivery of power, style and innovation. The company's strongly focused product effort suggests a route struggling domestic companies might follow.
I think it has to be looked upon as a play to get new buyers in the franchise.
There are a group of people out there who really like Pontiac and what they're doing. They're just aren't very many of them.
There's an image issue here. Even though the quality of many American cars is as good, if not equal to those of the Japanese, people don't believe that, and a lot of that has to do with public perception — it takes a long time to turn public perception around. So if they don't produce hits, they'll have more problems.
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