This second consecutive DVD Original hit reaffirms the viability of our innovative strategy for bringing exceptional content to the DVD marketplace. The aggressive and unique approach to production, marketing and distribution, combined with the massive appeal of the 'American Pie' franchise, proved an irresistible combination to consumers hungry for a post-holiday treat.

It's all about the story. The quality is higher, and the films we are choosing are ones that really found their audience in a massive way through DVD.

We see Oscar time as a huge opportunity to provide consumers with yet another opportunity to cast their votes before they see the official winner on television.

We released (that) at a time when we anticipated audience interest in the title to be exceptional. Similarly, we will release Pride & Prejudice on Feb. 28, as the anticipation for the Academy Awards reaches its pinnacle.

If the music business grew by a billion dollars, if the paperback book business grew by a billion dollars, if the box office grew by a billion dollars -- that would make headlines in every newspaper in the country.

We had a record-breaking weekend with nearly half of initial shipments sold, with many stores selling completely out of stock.

This is a collaboration never before seen that enables us to put a bold imprint on the launch of THE BLUES BROTHERS DVD and we are incredibly excited to be the first national edition of Hollywood Master Storytellers.

It's good that we can focus exclusively on DVD this fourth quarter.

The critically acclaimed films released by Universal Pictures and Focus Features stand on their own and are not dependent on DVD campaigns to fuel nominations and awards.