That's still a significant amount of money.

It looks like there is one grand-prize winner.

We got a really phenomenal, phenomenal deal. A comparable celebrity would have cost two to three times more.

Usually, they come forward in about a week, others can take a couple of months to come in.

Our thinking was that all of these rights had been secured.

That's been one of the most successful campaigns we've had in the history of lottery.

Our legal team sat down with the legal team of the NFL and kind of worked through the ins and outs of everything and came to the conclusion to just shut it down.

We tried. We worked hard to get the word out. We did interviews, we did CNN, we went everywhere, but we didn't have any luck.

It surprises us when the money is unclaimed. You never can tell just why. Someone might have been here on vacation and bought a ticket. Sometimes people just forget to check and then forget they have it.