"Clement Mok" is a graphic designer and author.

Mok founded several design-related businesses — Studio Archetype (acquired by Sapient Corporation/Sapient), CMCD and NetObjects, Inc. In 1997, Mok helped to launch the advertising campaign called the "The Internet Guy". From 1998 until 2001, he was Chief Creative Officer of Sapient. Mok also served as the national president of AIGA and was the creative director at Apple Inc. in the early 80s. Currently, he leads a new subscription-based royalty-free stock image business and consults on a variety of product development projects.

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Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

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Five years ago, we thought of the Web as a new medium, not a new economy.

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