March Madness ranks number one for us. It is, by far, the busiest event we have online throughout the year. We see thousands of users coming to the site to make their bracket picks per minute.

The growth has a lot to do with the football schedule and the fact that for new users, football is easy to play. It really takes one day of focus per week.

Football is the king of fantasy sports.

They're a great target for sponsors. These are folks who are comfortable online. From autos to credit card companies to shoe companies, they want to get in front of these people.

They're mostly male and of a younger demographic.