Women are one of the most important segments of the adventure travel industry. Women make the vast majority of travel decisions in families - not only the destinations, but the activities. They are the predominant adventure travel planners.

It's very subjective, ... Who's to say what is an appropriate level of investment without knowing that manager's risk and time horizon?

We wanted to make an impact on a lot of people, ... I knew they were going to need a specific amount of product that could be used right now. It is going to save a lot of people a lot of work at those distribution centers in sorting and I am really proud of that.

As we've seen the rise of cultural, environmental and educational tourism in adventure travel, we've also seen the rise of female participation. Part of that is due to changes in women's attitudes about their own abilities. As more women participate in such things as fly-fishing, whitewater kayaking and bicycling, we're also seeing concurrent growth in those areas in adventure travel.

They're handicapped by old systems. They have personnel dealing with paperwork that can be handled electronically.

They met their own lowered targets. What is worrying is their reluctance to spell out where the market is going.

They said, 'What have you got? We just unloaded an entire load of clothing in black lawn bags. None of it was sorted,' ... Our load was put on pallets. It was put in boxes with labels, shrink-wrapped. All they had to do was unload it, take it down on the street.

It represents a defensive move on the part of both companies.

I feel really proud that in the wake of such a disaster that people are donating. They are going to have such an impact on a lot of people.