We can all be proud we're the first here, and cutting new ground.
Our competitors in the marketplace are all about their brand. We like to put the conference and their membership front and center.
This new partnership has great benefits, particularly to our conference and school partners and will result in more revenue, reach and visibility to the Atlantic 10 and their membership.
I don't think it's fair to negotiate in the press. We've got a great relationship with Cox. We're in several markets throughout the country, and our expectation is to be on (in the Las Vegas) market come fall.
We're cutting new ground. It's something to be proud of. We're talking about nine institutions, eight markets, seven states and a very wide footprint.
We always knew that the category was such a huge, underserved category that once we got in and showed the world that it was a valuable category, the big guys were going to follow.
I don't think it's a niche; I think it's a massive category that's been underserved.
We should be widely available because of the local appeal.
The value of the programming is clear. Everybody knows how valuable San Diego State is to this market. Cox doesn't have 90 percent of the market because they don't know how to serve their local customers, so they know in order to best serve the local customers that this programming is very, very important.
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