They're actually quite popular, especially with the men. They like their fries. Don't they know it's not healthy? But they work hard, so I wouldn't deprive them.

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We started using celebrities back in the '70s because we wanted to convey a sense of confidence in women. But the celebrities we choose are chosen because they are also role models and something more than a celebrity.

153

(This ad) appeals to the intended audience. That's pretty good. It doesn't always happen.

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That's the target we're especially trying to reach.

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