Restructuring is the first step and that's the easy part, but what they don't have yet is a viable business model. The market won't accept hollow promises.

I believe that it is still an open race.

I don't think Toshiba will back down.

In the initial phase the consumer will probably lose. It is a big risk for people who actually buy products for either format without knowing who the winner is.

They will have to show significant improvements in profitability or a great success in a specific product to get back the market's confidence. They keep saying they want to use content to drive sales of electronics, but hoping that would happen is not a substitute for a business model.

They've got to decide what standard is more efficient in economic terms.

His (Stringer's) business model is just a continuation of Idei's formula for growth, which means he doesn't have a new business model, ... It's a business model has been made obsolete by the digital era, and if the company is not able to change this model there is no way they will survive.

We are still heading to a new format war in DVD recorders.

I think that ultimately the grouping that will have the deciding power is the movie studios in the US because they've got to feel comfortable in term of the intellectual property management of the movies.