The Action Plan provides a blue print for getting proven cessation treatment to literally every smoker in America who wants to quit. This can have enormous benefit for everyone-adding years of life for former smokers and reducing healthcare costs for all Americans. Making the tobacco companies pay for this is only proper.

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Except for smoking, obesity is now the number one preventable cause of death in this country. Three hundred thousand people die of obesity every year.

116

Today, only a small percentage of consumers are aware of clinical trials as a health care option, both from a standpoint of receiving a high level of care and in helping develop the latest products to treat debilitating or life-threatening diseases.

106

If tobacco suddenly were unavailable and was as expensive as heroin and cocaine, I think that you would find that the behavior of some tobacco addicts would be very much like the behavior of some addicts of heroin and cocaine.

105