When I first started coaching, I didn't think that I could take non-runners and get them to run a marathon within five months, but they make it every time.

It's worth the investment. It demonstrates our commitment to offering the very best to our consumers and our advertising customers.

The fact the numbers continue to rise confirm to us the interest in school-based athletic programs is still there. Certainly, there are some emerging sports that help that, such as bowling and lacrosse, in certain parts of the country. A lot of the routine major sports continue to be pretty steady year to year.

Expanding our footprint in Oklahoma is part of overall strategic plan. The Tulsa launch went extremely well. We plan on winning this market by offering competitive rates and investing in our popular user-friendly features.

The campaign brings the signature yellow page walking fingers to life. The television vignettes focus on fingers walking less. Some are exercising, others are shoe shopping. The whole point is to demonstrate that fingers will do less work by utilizing our user-friendly directories.

The world is a better place with more runners in it, because runners are good people.