"Bruce Friedrich" is Senior Policy Director for Farm Sanctuary.

Friedrich serves on the advisory board of the Christian Vegetarian Association and is a founding member of the Society of Ethical and Religious Vegetarians. He has appeared on NBC's Today Show, CNN, Fox News Channel, MSNBC, and Court TV. He was inducted into the United States Animal Rights Hall of Fame in 2004.

Friedrich is veganism/vegan and lives in Washington, D.C., with his wife, Dr. Alka Chandna.

More Bruce Friedrich on Wikipedia.

If dogs or cats burned up in a fire like this, you can bet there would be a thorough investigation. Chickens deserve equal consideration, and if Green Valley Poultry Farm ? or anyone else ? was responsible for the unimaginable suffering of these animals, then it becomes the responsibility of law enforcement officials to prosecute the perpetrators to the fullest extent of the law.

KFC has the ability to stop this cruelty today, simply by implementing the changes recommended by its own advisors, ... While KFC drags its feet, chickens continue to suffer unnecessarily.

No matter where you look, vegetarianism certainly is on the rise. Bay Area Vegetarians is among the most active of the groups nationwide.

Controlled-atmosphere killing will save Safeway money, help workers and save chickens from a horribly cruel death. We're thrilled that Safeway is taking a leadership role in eliminating some of the worst abuses of chickens at slaughter.

I don't suppose we could have asked for better than Disneyland and southern California, ... They'll have mental and physical stimulation as well as proper care and a nice climate.

It's not a health food. It's not something anybody needs to eat. These animals are pulled out of the environment, transported, denied sustenance, kept frustrated with their claws locked, and boiled alive. These animals are put through felony-level cruelty, just to give some diner a moment of gastronomic pleasure.

Executives at these companies are often isolated from the horrors of what the farm animals have to endure. The resolutions will raise the issue because they are printed in the companies' proxy statements and mailed to the shareholders. This way, our campaign moves into an actual agenda, and companies will have to address it and argue their case.

We're taking on Wall Street. We're buying 50 percent over the minimum number of shares required to submit a shareholder resolution.

Our expectation after the McDonald's campaign was that the corporations would trip over themselves to make similar changes. Instead, the corporations took a wait-and-see attitude.