This is not a snap move in reaction to changing market conditions. This is a strategic move to reposition the company's client product line offering.

Toshiba's desktop business is small potatoes; they're moving from a defensive market position to no market position. It is not a surprise. At the volumes they were selling at, it might be more profitable for them to stop.

Dell is trying to change the culture of the market by changing the structure of PC selling. It is going directly to the customer or small businesses or allowing them to order over the phone or via the Internet, which it is benefiting from.

Dell is saving itself some money. Warranty is difficult to quantify because it depends on how much the customer uses it, but there is a warranty cost.

Compaq is preparing for the future and this change reflects where they were, multiple groups focused less on the customer.

Really there is not anything new in application terms. It is just an integrated version of what they've got already.

If it were to be obliged to offer versions both with and without Media Player, then that would mean we would probably have double the number of consumer PC configuration in our shops. Of course this is product that is built before it is sold.