We're talking about creativity and understanding the technology and the message you are trying to get across. The whole objective is to create a better site, a better message.

I was willing to take a chance if they were willing to take a chance on me.

My ads are coming from all over the world. And while I don't speak Dutch and my German is pretty bad, the fundamentals are still there.

What is important with this, as well as any advertising, is that it has to be clear, clean and directed. The fundamental issue is getting someone to click on your ad.

I felt the time was right.