You're going to see G.M.'s incentive spending going down quite a bit. It's a paradigm shift.
GM continues to demonstrate bold and innovative leadership in products and technology. On these fronts and more, GM is truly on a roll.
Additional competitors to a market place is something we're used to, ... It's a lot easier to defend a segment than to make conquests. That's true for us and for our competitors.
Avalanche created the segment and it continues to dominate it. In 2007, the original gets even better.
When I came into the job, what I realized is although we were being very efficient in our spend, we weren't being as effective as we needed to be.
All of these vehicles provide game-changing design, innovative features and tremendous commitment to quality and technology. 'An American Revolution' is about our confidence to produce imaginative, dependable products and compete with the best in the world.
It's all about screens and digital space. I want to follow my customer. The advantage today is that we can do it.
Incentives are still going to pay a big role in the total value promise. We're still going to be creative and aggressive in the market.
As we go market to market and they are more 'on channel' than not, we'll be able to build the right models. This will lead to huge efficiency of product.
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